Yuca’s Business Cards
About a year ago, way back in my first term at Art Center, we had to make up an identity system for a Los Angeles eatery. I picked my favorite taco stand, Yuca’s, which is famous for its Yucatan-style cochinita pipil—they even won a James Beard Award in 2005. The stand is very tiny and a little ramshackle, but it’s been standing proud for more than three decades. For my redesign, I kept the retro flair (the color palette is very similar to what they’re currently using) but added some contemporary elements—and triangles (here standing in for pyramids) never go out of style.
We did the entire project in a few weeks, so it was a quick and dirty exercise. This weekend I cleaned up the logo and redesigned the business cards to see if I could salvage the project to include in my portfolio. This term I’m going to start going through my old stuff with fresh eyes as I prepare my official online portfolio.
